OpenAI has introduced Businesses in ChatGPT, giving eligible companies a way to claim their business presence, maintain information, and understand how people engage with them inside ChatGPT. Announced on November 10, 2026, the beta brings business profile management into a channel where customers can research their options through conversation. Read OpenAI’s announcement.

For business owners and marketing teams, the immediate opportunity is practical: establish who manages your business information and prepare it for customer discovery. Here is what the launch includes, who can access it, and how to get started.

What is Businesses in ChatGPT?

Businesses in ChatGPT centres on Business Hub, where companies can manage their presence. Eligible businesses with a website can begin the claiming process. Access depends on location, business category, and verification checks. ChatGPT may already show information about a company even if that company has not claimed its profile.

This feature concerns a company’s customer-facing presence. Teams evaluating workplace AI should assess the separate ChatGPT Business offering against their internal requirements.

Who can claim a business—and who can launch an agent?

The announcement describes claiming access for eligible businesses where ChatGPT is available. Business Agents currently have narrower availability: eligible ecommerce and online service businesses in the United States. An agent gives customers an optional, clearly labelled conversation with a business, separate from ChatGPT’s independent answers. See the launch details.

The official setup guide adds important qualifications: required verification must be supported, and local stores and restaurants can currently claim only an existing US listing. A company should check the flow shown for its business before planning around access.

How to claim your business in ChatGPT

OpenAI’s setup documentation outlines the following process:

  1. Open Business Hub. Sign in to ChatGPT and find your business by name.
  2. Select the correct listing. Confirm the account that will manage it. If no listing appears, an eligible online business may have an option to add one.
  3. Verify your connection. Follow one of the methods offered, which can include phone, business email, domain verification, or Shopify.
  4. Wait for claim approval. OpenAI may request more information.
  5. Complete Persona identity verification. This additional approval is required to publish information changes, connect a product feed, view insights, or create an eligible agent.

The guide specifies that the blue verification badge follows approved Persona verification. It also notes that approval can automatically publish a new profile created through Persona, so prepare the information before submitting. Follow the complete verification instructions.

What information should your business prepare?

OpenAI’s Businesses in ChatGPT policy requires accurate, current information and limits management to owners or authorised representatives. Its standards cover business details, descriptions, photos, services, and links.

Our recommendation is to assemble a small, approved information pack before starting:

  • A consistent business name, website, contact details, and service area.
  • A plain-language description of the products or services you actually offer.
  • Current customer policies and a named person responsible for updates.
  • Approved brand images and working links to relevant website pages.
  • A process for correcting information when your offering changes.

Retailers should also review feed readiness. OpenAI supports product feeds containing pricing and availability, and Shopify merchants have a connection path through Shopify or Business Hub. Explore the official product and Shopify overview.

What insights can businesses see?

OpenAI describes aggregated reporting for business mentions, website clicks, and discovery topics associated with conversations where a business’s website is cited. Reporting depends on privacy thresholds; businesses do not receive users’ conversations or Business Agent chats through these insights. Read how OpenAI describes insights and privacy.

For measurement, we recommend recording a baseline before making changes. Compare available Business Hub insights with website referral traffic and qualified enquiries over time. Treat these as different signals: a mention, a visit, and a sales enquiry each describe a different part of the customer journey.

Does claiming a profile improve ChatGPT rankings?

OpenAI explicitly says claiming does not guarantee higher placement or sales, and ChatGPT continues to make independent recommendations. See the official FAQ.

Our recommendation is to treat profile management as part of maintaining clear business information across channels. Keep service pages specific, support claims with evidence, and answer the questions customers actually ask. Quinoid’s AI search optimization services cover website readiness, content structure, and visibility measurement.

Official ChatGPT and GPT documentation

Use these resources for setup and further technical reading:

Use Business Hub’s instructions for profile management. The API and model documentation are supplementary resources for teams considering their own applications.

A practical next step for your team

Assign an authorised owner, check eligibility, and review your public business information before beginning the claim. If your team needs help connecting this work to website content and measurement, talk to Quinoid about your AI discovery goals.

Information checked against official OpenAI sources on November 12, 2026. Availability and verification requirements may change.